Spanish coffee chain Vanadi Coffee plans to invest $1.1 billion in Bitcoin, following MicroStrategy's "Bitcoin-based" approach

Spanish coffee chain Vanadi Coffee SA is planning a radical Bitcoin strategy deployment, planning to follow the example of US company MicroStrategy and fully shift the company's financial strategy to Bitcoin asset allocation. Salvador Martí, chairman of the company, said that it is expected to request authorization to implement the strategy at the board meeting on June 29, and simultaneously apply for large-scale financing authority to support the purchase of more than $1.1 billion in Bitcoin.

According to the information disclosed, Vanadi Coffee has completed its first Bitcoin purchase, spending $500,000 to purchase 5 BTC. This is seen as a preliminary attempt at the company's larger transformation plan. Martí pointed out that the move is aimed at coping with the $3.7 million loss recorded in 2024, by adjusting the asset-liability structure and deploying inflation-resistant assets to stabilize the company's long-term financial performance.

Vanadi Coffee's strategic direction shift has been significantly influenced by MicroStrategy. The latter has been buying Bitcoin since 2020 and using it as the company's main reserve asset, triggering a widespread trend of imitation in the industry. Today, the shift of Vanadi Coffee, a traditional consumer brand, marks the spread of cryptocurrency assets to more non-tech fields.

If the board of directors formally approves the proposal in June, Vanadi Coffee will become one of the first listed companies in Europe to implement a large-scale Bitcoin reserve strategy. Martí emphasized that this strategy is not only "a positive response to the current macroeconomic environment", but also a "key step in the company's survival transformation in the digital age".

Bitcoin has long been regarded by supporters as an effective means to combat inflation and fiat currency depreciation. In recent years, more and more companies have begun to explore incorporating it into asset allocation, and some have further positioned Bitcoin as a core financial strategy pillar.

At the same time, the strategy also faces considerable challenges. The high volatility of crypto asset prices, the instability of policy supervision, and the risk management and information disclosure obligations that need to be addressed in the corporate governance structure are all issues that Vanadi Coffee must deal with.

Nevertheless, the company's move undoubtedly puts Vanadi Coffee at the forefront of the Bitcoin enterprise strategy, and also indicates that the traditional industry's acceptance of digital assets has increased rapidly. As the European market's regulatory environment for Bitcoin gradually becomes clear, perhaps more companies will take the path of "Bitcoin standard".