Visa expands stablecoin services in CEMEA, partners with African crypto platform Yellow Card

Payment giant Visa announced that it will fully expand its stablecoin service capabilities in the Central and Eastern Europe, Middle East and Africa (CEMEA) region and reach a strategic cooperation with Yellow Card, Africa's leading cryptocurrency trading platform. The two parties will jointly explore the use of blockchain technology to optimize cross-border payment processes and improve fund management and liquidity efficiency.

Godfrey Sullivan, senior vice president of Visa CEMEA product solutions, said: "In 2025, all money flow institutions need to develop their own stablecoin strategies. This is not only the trend, but also the inevitable path for the digitalization of the global payment system in the future."

This cooperation marks Visa's further implementation of stablecoins and crypto financial infrastructure. Through cooperation with Yellow Card, Visa plans to promote the wider use of stablecoins on the African continent, especially in key areas such as remittances, corporate settlements and payment interoperability. Yellow Card currently operates in 16 African countries and serves millions of users. It is one of the most influential cryptocurrency service platforms in Africa.

Analysts believe that stablecoins are particularly attractive in emerging markets due to their advantages such as fast settlement speed and low transaction costs. Visa's entry will not only bring new impetus to the financial technology ecosystem in the CEMEA region, but may also pose a challenge to traditional cross-border payment institutions. This cooperation also further shows that traditional financial giants are actively deploying Web3 and encrypted asset tracks, integrating into the local market through strategic cooperation, and promoting the integration of stablecoins into the mainstream financial system.