Jen-Hsun Huang will go to Beijing this week to "customize chips" for Nvidia and reiterate his commitment to China

According to an Nvidia executive, CEO Jen-Hsun Huang will hold a media briefing in Beijing on July 16. This trip coincides with the opening of the 3rd China International Supply Chain Promotion Expo, where Nvidia will also participate for the first time. Jen-Hsun Huang will not only promote Nvidia's new products for the Chinese market, but also plans to reaffirm the company's long-term commitment to the Chinese market.

According to a previous report by the Financial Times, Nvidia will launch an artificial intelligence chip customized for the Chinese market as early as September. This is an important step for the company to try to balance its business layout between China and the United States under the current geopolitical and technological control pressures.

However, Jen-Hsun Huang's visit to China has also attracted the attention of the US political circles. Two US senators jointly wrote to Jen-Hsun Huang on July 11, calling on him to avoid contact with any companies suspected of undermining US chip export restrictions while in China. They specifically warned Huang Renxun to avoid meeting Chinese entities included in the US export control list.

The letter pointed out that the export control policy introduced by the US government is intended to protect the national security of key technologies and should not be circumvented by companies in overseas market expansion. The senator called on Nvidia to adhere to the principle of compliance and ensure that its business practices in the global market do not deviate from the national interests of the United States.

Jen-Hsun Huang's leadership in the global AI wave makes this visit particularly noteworthy. As one of the most influential chip companies in the world, Nvidia has continued to expand its influence in the Chinese market in recent years. Despite the challenges brought by US export restrictions, the company is still looking for a compliance path to maintain its business development in the world's second largest economy.

Whether Jen-Hsun Huang will respond to the pressure from the US political circles at the briefing and how to express Nvidia's future strategy in China are expected to be one of the highlights during this visit to China.