Lotte Group's Dahong Communication builds a blockchain "capital flow" ecosystem based on Aptos

Daehong Communications, a subsidiary of South Korea's Lotte Group, announced the construction of a "Money Movement" blockchain ecosystem for the real economy based on Aptos. As one of South Korea's largest retail and commercial groups, Lotte Group operates across multiple sectors, boasting a vast consumer network and market influence.

This partnership integrates the Aptos blockchain with Giftiel, a mobile voucher service operated by a Daehong subsidiary. Since the integration was completed in early July, Giftiel has had over 500,000 users holding vouchers on the Aptos chain, with cumulative issuance exceeding 1 million.

This completes the entire voucher process, from issuance, distribution, to redemption, on-chain, providing greater transparency and more reliable data management capabilities.