MSTR's holdings surge among 13,000 institutions and 55 million beneficiaries

Strategy’s explosive Bitcoin-backed growth has unleashed massive institutional momentum, attracting 13,000 companies and exposing 55 million beneficiaries to MSTR through ETFs, pensions, and retirement portfolios.

Strategy Expands MSTR Exposure Across 13,000 Companies and 55 Million Indirect Holders

Software intelligence company Microstrategy (NASDAQ: MSTR), now operating under the Strategy name, made headlines on Sunday when its executive chairman and co-founder Michael Saylor revealed the expanding scale of investor interest associated with the company’s shares. On social media platform X, Saylor revealed that the company is widely held across direct and indirect investment channels, reflecting its increasingly central role in Bitcoin-focused corporate strategies. He wrote:

Based on public data as of the first quarter of 2025, more than 13,000 companies and 814,000 retail accounts hold MSTR directly. An estimated 55 million beneficiaries have indirect exposure to MSTR through ETFs, mutual funds, pensions, and insurance portfolios.

He stressed that the broader population is connected to MSTR through indirect investment vehicles, especially through exchange-traded funds (ETFs), as well as through individual retirement accounts and institutional portfolios. The company's expansion in these vehicles echoes its Bitcoin accumulation strategy, which continues to define its market identity. Strategy now holds 531,644 BTC, including the recent purchase of 3,459 BTC, which cost about $286 million.

Strategy's latest Bitcoin purchase was funded through its ongoing in-market equity issuance program. During the same period, it sold 959,712 Class A common shares (MSTR), raising $285.7 million in net proceeds. As of April 13, it has $2.08 billion in MSTR shares and $20.97 billion in STRK shares available for future issuance, providing additional capacity for Bitcoin acquisitions and other digital asset plans.

A long-term Bitcoin advocate, Saylor predicts that the asset could reach $13 million in 2045, with a bullish scenario of $49 million and a bearish outlook of $3 million. He recently met with U.S. regulators, including the SEC's Crypto Task Force and the U.S. House Financial Services Committee, and participated in a White House Crypto Summit hosted by President Donald Trump. He advocated that Bitcoin's market value could reach $500 trillion, and said a strategic Bitcoin reserve could generate $16 trillion to $81 trillion in revenue for the U.S. Treasury by 2045.