Gate officially launched the Gate.com domain name and released a new logo, entering a new stage of global development

Gate launches new international domain name Gate.com, renews brand image and enters a new stage of globalization

Gate, the world's leading crypto asset trading platform, recently announced the official launch of the new international top-level domain name Gate.com and launched a new brand logo. The update aims to unify the global brand recognition system, enhance international influence, and enhance users' trust in the platform, marking that Gate has officially entered a new stage in its development. This change not only continues the brand upgrade strategy launched on the twelfth anniversary of Gate's establishment, but also echoes the strategic goal of "next-generation super unicorn exchange" proposed by the platform at the anniversary celebration in Dubai, symbolizing that the platform is leaping from an industry leader to a leader, promoting the deep integration of globalization and technological innovation.

Not long ago, Gate has updated its Chinese brand name to "大门", which means opening a portal to the crypto world for global users. The simultaneous renewal of the domain name and brand vision demonstrates Gate's global thinking and cultural diversity and inclusiveness, and also marks a new chapter in its construction of a trusted digital asset ecosystem.

Brand upgrade: Visual innovation leads strategic transformation

Since its establishment in 2013, Gate has always focused on creating a safe, compliant and innovative digital asset trading environment for global users. Today, the platform has provided services to more than 23 million users worldwide, supporting spot, contract, leverage and financial transactions of more than 3,800 crypto assets, and its comprehensive strength ranks among the top three in the world. At the same time, Gate is also one of the first platforms to introduce zero-knowledge technology for reserve verification, ensuring that platform assets are 100% verifiable. According to the latest data, the total reserve assets of its platform have exceeded US$10.865 billion, and the reserve rate has reached 128.57%.

This brand upgrade not only brings a modern leap in the visual identification system, but also further promotes its global communication and user awareness by enabling the simple and globally recognizable domain name Gate.com. The new Logo is designed with modern minimalism as the concept, conveying the brand proposition of "trust as the foundation, technology as the engine, and continuous self-evolution", reflecting Gate's comprehensive layout in technological innovation, ecological construction and global compliance.

At the same time, Gate Group's global station Gate, as well as licensed platforms in various regions including Gate Japan, Gate Dubai, and Gate Europe will also uniformly use the Gate brand logo to comprehensively promote global brand integration and further consolidate its professional image and industry status as an international top trading platform.

Strategic Leap: Building the Next Generation of Super Unicorn Trading Platform

Behind this brand renewal is Gate's grand strategic vision for future development. At the 12th anniversary celebration held in Dubai on April 30, founder and CEO Dr. Han formally proposed the strategic blueprint of "building the next generation of super unicorn exchanges" and clarified the three core directions of future development:

Technology-driven: Continue to promote product iteration and underlying technology innovation to optimize users' digital asset trading experience;

Global compliance: Obtain licenses in multiple regions around the world, build a compliant operation network, and enhance the platform's credibility;

Ecological integration: Focusing on transactions, expand Web3, infrastructure construction, investment and other diversified business forms to build a closed-loop ecosystem.

Gate is committed to building a future-oriented digital asset service platform with the concept of "professional, secure, and open", and becoming one of the key infrastructures to promote the development of the global digital economy.

With the continuous deepening of technological breakthroughs, user experience optimization, ecological diversification and global strategic layout, Gate is accelerating its transformation from a traditional exchange to a globally trusted digital financial ecological platform. The renewal and upgrade of the domain name and brand vision is not only a true reflection of the platform's development stage, but also an important signal for Gate to convey its long-term commitment and development vision to global users.