
According to Fortune magazine, TADA, a Web3-based ride-hailing platform, plans to officially enter the New York market in June 2026.
The company employs a unique "zero-commission" operating model, charging drivers no commission on rides, only a fixed software service fee of approximately $0.78 to $0.92 per trip.
Leveraging blockchain smart contracts, TADA directly connects drivers and passengers, aiming to improve transaction transparency, increase driver income, and reduce travel costs for passengers.
TADA has already achieved significant growth in Singapore, capturing approximately 11.1% of the local ride-hailing market, and has successfully expanded to several Asian markets, including Cambodia, Vietnam, Thailand, and Hong Kong.
Furthermore, its US operations have begun pilot operations in Denver, Colorado, gaining experience for entering the larger North American market.
Co-founder Kay Woo emphasized that TADA's goal is to provide "a true alternative" to the ride-hailing market, which has long been plagued by high commission rates. In markets like New York, where traditional ride-hailing platforms typically take a 20% to 30% cut, TADA's business model is expected to be highly attractive to drivers and may benefit passengers through more competitive pricing strategies.
Industry observers point out that TADA's expansion reflects a further attempt to implement Web3 technology in real-world consumer scenarios. If it can successfully establish itself in a highly mature and competitive market like New York, it will not only validate the sustainability of its business model but may also prompt the entire ride-hailing industry to rethink its existing commission structures and technological architecture.
Currently, the TADA team is preparing for compliant operations, localized services, and user promotion, aiming to provide New York City residents with a completely different travel option by the summer of 2026. (Source: ME)