Musk: Grok can now customize and promote products on the X platform

Musk posted on the X platform, "When promoting a specific product, Grok can already recommend it to people based on their known interests and provide an easy way to purchase it." He also noted that it's still in beta, so there's much room for improvement.

He emphasized that this is "the next step in AI-driven commerce," allowing businesses to generate personalized product recommendations in real time based on user chat content. The key features of this feature are as follows:

1. Dynamic Ad Generation: After a business uploads its product catalog, Grok automatically identifies the consumer intent in the user's conversation (for example, "Looking for a durable travel backpack"). Recommendation cards containing product images, descriptions, and purchase links are generated in real time and embedded directly into the chat interface.

2. Customization: Scenario Customization: Recommends related products based on the conversation topic (e.g., recommending tents when a user is discussing camping). User Profile Matching: Optimizes recommendations based on the X account's historical behavior (likes, reposts, etc.). Language Style Adaptation: Use Grok's "Humor Mode" or "Professional Mode" to adjust promotional messaging.

3. Merchant Operation Process:

Enterprises activate the "Grok Promotion" service through the X advertising backend.

Set a budget, target user group, and a product database that Grok can access.

Pay per click or conversion, similar to traditional advertising systems.

If this model is successful, X could become the first social platform to deeply integrate conversational AI with real-time commerce, rewriting the rules of "social e-commerce."