The world's first non-financial RWA platform launched in Hong Kong, achieving a successful debut

At the world's first RWA (Real World Asset) Expo, which grandly opened in Hong Kong on September 9th, Mr. Fu Rao, Executive Director of the Hong Kong International New Economy Research Institute and CEO of Shuzang China (Hong Kong) Co., Ltd. (RWA.ltd), was invited to attend.

He shared the innovative practices and strategic vision of RWA.ltd, the world's first trading platform dedicated to non-financial RWAs. In his speech, Fu Rao revealed that the platform's registered users quickly exceeded 10,000 within just a few hours of its launch, demonstrating the market's strong interest in and recognition of the non-financial RWA sector. He pointed out that the traditional RWA sector is still dominated by financial assets, with fierce competition and a predominant presence among large institutions.

RWA.ltd, however, is taking a different approach, strategically focusing on the often-overlooked non-financial asset sector, dedicated to providing "cheaper and faster" asset digitization and circulation solutions to more listed companies and small and medium-sized enterprises.

In his view, financial RWAs represent a crowded, crowded market, while non-financial RWAs hold the potential to serve a wider audience and represent an untapped blue ocean. This is particularly true for small and medium-sized enterprises and ordinary consumers in China's third- and fourth-tier cities and Southeast Asia, who hold a large number of illiquid physical assets—such as collectibles, copyrights, and real estate rights—that lack effective channels for unlocking their value.

RWA.ltd aims to expand its technical experience and operational models, previously accumulated in the fields of digital collectibles (digital collections) and NFTs, to a wider range of real-world assets, enabling tokenization and trusted transactions through blockchain technology. Fu Rao emphasized that the platform's mission is not only to empower technology but also to build an ecosystem.

The goal is to "enable every ordinary consumer to own their first RWA," lowering the barrier to digitizing real assets, increasing asset liquidity, and thereby unlocking the enormous potential of the lower-tier markets. This vision aligns closely with Hong Kong's policy direction of promoting the virtual asset industry and embracing fintech innovation.

Currently, RWA.ltd is actively expanding its cooperation with various real-world enterprises and international partners, and plans to promote non-financial RWA to become an important bridge connecting the real economy and digital finance through more landing scenarios.