Mogujie, a well-known Chinese e-commerce platform, invested in major cryptocurrencies in Q2 and is using digital assets to promote decentralized AI development and fund management.
B.news
On September 11th, MOGU Inc. (NYSE: MOGU), a well-known Chinese social e-commerce platform, announced that its board of directors had officially approved a strategic asset allocation plan in the second quarter of this year, allocating a portion of its funds to digital currencies, primarily Bitcoin, Ethereum, and Solana (SOL), as well as related securities and investment products.
This decision not only reflects full confidence in the company's existing AI technology expertise but also marks Mogujie's official entry into the new field of decentralized AI and blockchain innovation. The announcement stated that this strategic move aims to achieve two goals: first, leveraging the company's R&D strengths in AI to accelerate the development of a decentralized AI application and service ecosystem;
and second, further optimizing the company's capital structure through the allocation of crypto assets, strengthening asset diversification and long-term value storage capabilities, and addressing the volatility and uncertainty of traditional capital markets.
As a core component of its strategic roadmap, Mogujie is actively promoting the development of an ecosystem powered by blockchain technology. In its future AI product pipeline, digital assets will become the primary medium for user access, use, and interaction.
Users can unlock various AI applications, services, and advanced features through purchased digital assets, and can also earn or consume digital assets through participation in the ecosystem.
This mechanism relies on the company's own holdings of mainstream crypto assets such as Bitcoin, Ethereum, and Solana to provide underlying support for its innovations in product incentive models and user utility design, promoting a more open and transparent economic cycle.
Currently, Mogujie has gradually implemented strategic purchases of digital currencies through regulated and compliant trading platforms such as HashKey Exchange. These assets not only serve as a store of value and a potential value-added tool, but also enable the company to directly participate in cutting-edge aspects such as decentralized computing, data collaboration, and incentive protocols, providing infrastructure and resource support for the evolution of the next generation of decentralized AI products.
The company emphasized that this initiative is fully in line with global trends in technology and financial innovation, and is an important manifestation of its continued promotion of forward-looking technological layout. Public information shows that Mogujie, founded in 2011, initially entered the market as a women's fashion social e-commerce platform.
It has received multiple rounds of investment from Qiming Venture Partners, Bertelsmann Asia Investments, IDG Capital, Gaorong Capital, Ping An Innovation Investment Fund, and Tiantu Capital, raising over $400 million in total funding.
It was listed on the New York Stock Exchange in December 2018. As of press time, MOGU's market capitalization is approximately $20.43 million.
This transformation signals that the former e-commerce giant is actively pursuing a second growth curve driven by technology, attempting to carve out new business territories at the intersection of AI and blockchain.
