Big news! Jack Ma reportedly returns to Alibaba, orchestrating a new round of changes?

Recently, multiple foreign media outlets have reported that Alibaba Group (09988.HK) founder Jack Ma has made a significant return to the company's front lines, with his involvement being the most direct and in-depth in the past five years.

He has played a particularly significant role in advancing the group's artificial intelligence (AI) strategy and countering its main e-commerce competitors, JD.com (09618.HK) and Meituan (03690.HK). Reportedly, the slogan "MAGA," standing for "Make Alibaba Great Again," has appeared on Alibaba's internal message boards.

This slogan is considered central to Jack Ma's current mission. Sources indicate that Jack Ma played a key role in the company's recent announcement of a 50 billion RMB subsidy program to counter JD.com, demonstrating his continued strategic influence.

Even more striking is Jack Ma's intense focus on technological advancements.

Reportedly, he sent three consecutive messages to a senior executive inquiring about the latest progress in AI, demonstrating his eagerness for technological innovation and its practical application. Furthermore, Jack Ma always wears his company ID card when appearing on Alibaba's campus.

This detail has been widely interpreted by employees as a sign of his genuine return, further reinforcing the narrative of "Jack Ma's return" internally. When handing over the reins in 2019, Jack Ma publicly stated, "Retirement does not mean leaving Alibaba.

As long as Alibaba needs me, I will definitely come back." Now, with his frequent involvement in company affairs, this promise is being widely reiterated. Although Alibaba has been jointly led by Chairman Joseph Tsai and CEO Joseph Wu since 2023, and the company has not publicly disclosed whether or in what official capacity Jack Ma will return, it is widely believed that his influence is being reinjected into Alibaba through strategic decision-making, internal mobilization, and cultural symbolism.

Against this backdrop, the market is closely watching to see whether Jack Ma's "return" will accelerate Alibaba's strategic adjustments in various areas, such as AI, e-commerce, and local lifestyle, and further revitalize the organization's capabilities.