Recently, an auction of binance.eth has caused quite a stir in the domain name and crypto circles. The latest bid for the domain name has soared to 25.00WETH (about $51,590), but in the comment section of the X platform, many people bluntly said that the price is "too low" and that it is much more than that. After all, this is not just a domain name, but a digital asset that is deeply tied to Binance, the world's top cryptocurrency exchange.
Even more striking is that the holder of binance.eth has marked a high price of 505ETH for it, which is about $1.04 million. This price seems amazing, but considering its brand value, it seems reasonable.
As the core suffix of Ethereum Domain Name Service (ENS), binance.eth is almost Binance's digital business card in the blockchain world. In addition, Binance purchased the UAE national domain name Binance.ae for $300,000 as early as 2021, which shows its high attention to brand domain names.
For investors, such a domain name is not just a simple address. It is a symbol of digital identity and brand power, and is more likely to become an irreplaceable entrance in the future Web3 wave. With the rapid development of the blockchain industry, scarce and brand-influential domain names are becoming another battlefield for capital competition. Therefore, many people believe that the auction price of binance.eth is far from reaching its real market ceiling.
In fact, high-quality domain names related to blockchain and cryptocurrency have long become "hidden treasures" in the investment community. On the one hand, they have strong brand recognition and can quickly attract users and traffic; on the other hand, such domain names are inherently scarce, and as the market expands, their value will only rise.
If you also want to seize the opportunity in the blockchain wave, owning a high-quality domain name that is highly compatible with the industry may be one of the most cost-effective investment methods. Compared with the investment of millions of dollars in brand building, owning an accurate and recognizable domain name can not only enhance brand influence, but also bring exponential value growth.
Currently, DN.COM has a small number of high-quality blockchain and cryptocurrency-related domain names for sale, such as BTC.ai, YTF.net, BTC.biz, etc., covering multiple industry hotspots, with significant brand value and investment potential. Interested investors are welcome to contact us for consultation.