The Trump Organization plans to develop tokenized resorts in the Maldives with its Saudi partners.

According to Bloomberg, the Trump Organization is planning to develop a luxury resort in the Maldives with its Saudi Arabian partners and plans to tokenize the hotel development project.

The two companies stated in a joint statement on Monday that the Trump International Hotel Maldives project will include 80 ultra-luxury beach villas and overwater villas, jointly developed by the Trump Organization and Dar Global Plc.

Dar Global is a London-listed subsidiary of the Saudi developer. The Maldives resort is scheduled to open by the end of 2028, just a 25-minute speedboat ride from the capital, Malé. Tokenization of the project will allow investors to participate in the development phase, offering digital shares that investors can purchase in token form.

The Trump Organization's plan to develop a tokenized resort in the Maldives with its Saudi partners is essentially a typical asset tokenization operation. It attempts to segment and circulate traditional high-net-worth assets such as luxury real estate through blockchain technology, thereby lowering the investment threshold and expanding the potential capital pool.

This model is not new in the industry, but the involvement of the Trump family and their political background have certainly brought additional attention and controversy. The Trump family has clearly been systematically investing in the crypto space in recent years.

From cryptocurrency-funded real estate projects in Dubai to the integration of crypto businesses into Trump Media (DJT), and various token issuances (such as Trumpcoin and WLFI), their strategy seems to be leveraging their enormous IP influence and political resources to quickly convert traffic into financial revenue. While this "celebrity + finance" model can amass large sums of money in the short term, it also comes with high regulatory risks and accusations of market manipulation.