OpenAI will launch a ChatGPT-based shopping research tool to help prepare for holiday shopping.

Recently, OpenAI launched a free intelligent shopping research tool designed to provide ChatGPT users with more personalized shopping guidance during the holiday shopping season.

While ChatGPT has always been able to answer user questions related to shopping, this update marks a further optimization in its functionality and service format.

According to OpenAI, they specifically trained a reinforced version of the GPT-5 mini model, which not only proactively asks more specific questions but also extracts review information from a range of websites deemed to have "higher content quality" as the basis for its answers.

OpenAI specifically pointed out that platforms like Reddit, where users spontaneously share real experiences, often provide more valuable information than paid promotions or marketing reviews on brand websites.

This mechanism for filtering information sources reflects the company's efforts to improve the credibility and usefulness of its answers.

In pre-release communications, OpenAI representatives also emphasized that the tool does not prioritize specific websites when citing product links, but instead strives to maintain diversity and neutrality in information sources.

Unlike the conventional text-based conversation mode that users are accustomed to, this new tool also features an innovative interaction method. Users can find a dedicated "Shopping Research" button in the chat interface, which they can click to enter their needs.

For example, users can initiate the research process with natural language commands such as "Help me find a sofa suitable for a small apartment" or "I need to choose a gift for my 4-year-old niece who loves art." The system will then conduct multiple rounds of questions and answers to refine the requirements, ultimately generating a highly personalized shopping suggestion list, including product recommendations, user reviews, and relevant links.

The launch of this feature not only expands the application boundaries of ChatGPT in consumer scenarios but also further blurs the lines between general artificial intelligence and vertical domain assistants.

With the arrival of the holiday season, this tool may become a powerful assistant for many users in their shopping decision-making process, and also provides new possibilities for the deep integration of AI in e-commerce and recommendation fields.