
According to Globenewswire, a global business news platform, MMA, a mixed martial arts group listed on the New York Stock Exchange's American Stock Exchange, recently announced that it has signed a strategic Memorandum of Understanding (MOU) with World Liberty Financial (WLF), a crypto project associated with the Trump family.
Under the agreement, the two parties will jointly design, issue, and promote a utility token called MMA.INC, further deepening their strategic presence in the cryptocurrency and sports entertainment sectors.
This collaboration goes beyond token issuance.
The two parties also plan to fully integrate WLF's stablecoin USD1 and, leveraging the WLFI blockchain infrastructure, provide stablecoin solutions for services such as payments, user rewards, and exclusive member access within the MMA ecosystem. This move aims to improve transaction efficiency and user experience, exploring innovative models for the integration of the sports industry and crypto finance.
MMA Group previously completed a $3 million private placement, raising funds through the issuance of 4,285,714 Series A preferred shares.
This round was led by American Ventures LLC, and notably, Donald Trump Jr., the eldest son of Donald Trump and currently serving as a strategic advisor to MMA, also participated in this investment. His personal investments echo this strategic partnership, demonstrating the Trump family's continued commitment to the intersection of crypto and sports.
This collaboration between MMA and World Liberty Financial signifies the traditional combat sports industry's active expansion into the blockchain and digital asset fields, and provides a new example of resource integration between a publicly traded company and a family-backed crypto project. Both parties stated that they will jointly promote technological and market expansion, further connecting the sports community with the crypto economy.