Brazilian banking giant Itaú invests $210 million to establish Oranje to accumulate strategic Bitcoin reserves

Itaú, one of Brazil’s largest banks, announced an initial investment of $210 million to establish Oranje, a company that will specialize in the accumulation of strategic reserves of Bitcoin. This new initiative follows the business model of Strategy (formerly MicroStrategy). The project aims to create a strong BTC reserve, expand the brand, and provide a new investment model in Brazil.

Oranje will become the first public company in Latin America dedicated to Bitcoin. The project aims to build a strong Bitcoin fund reserve, expand brand influence, and provide an innovative investment model for the Brazilian market. If the business plan is implemented smoothly, the first year’s goal is to achieve a 45% return on Bitcoin investment. Oranje plans to adopt financing strategies such as debt issuance and stock sales, which is similar to Strategy’s approach. In addition, the company promises to provide tax and operational convenience for investors who want to hold Bitcoin directly (without going through an intermediary). Its governance team includes well-known crypto figures Eric Weiss and Fernando Ulrich, and is supported by Itaú Investment Bank, Pinheiro Neto Law Firm, and one of the four major audit institutions.