Parisian Jeweler Messika Embraces Crypto Payments Globally

Paris-based fine jewelry house Messika has taken a major step into the future of luxury retail, announcing it now accepts cryptocurrency payments in its boutiques across Europe, the U.S., and online. Through a partnership with payment provider Lunu, Messika enables customers to purchase its high-end jewelry usingBTC,ETH,USDT, andSOL.

The integration allows seamless crypto transactions, instantly converting assets to local currency at competitive rates. Customers scan a QR code, with no extra steps or hidden fees, making the process as effortless as a traditional payment.

Messika CFO, Nicolas Zanelli, said, “We have deployed Lunu’s integrated payment solution across all our e-commerce sites and boutiques. The payment process, whether in-store or online, is streamlined and compatible with cryptocurrency wallets and cryptos.”

Messika joins a growing list of luxury brands, such as Farfetch, Palm Angels, and Off-White, that have embracedcrypto payments, catering to a new generation of affluent, tech-savvy consumers. This move aligns with broader trends in high-end retail, where flexibility and innovation are becoming critical to attracting international clients.

“The rapid acceleration of cryptocurrency adoption marks a transformative moment in global finance. Our partnership with Messika aligns seamlessly with our mission to make cryptocurrency payments accessible and secure,” said Lunu Founder, Artem Shaginyan.

With this initiative, Messika not only expands its global reach but positions itself at the forefront of modern luxury commerce, merging timeless craftsmanship with cutting-edge financial technology.