On June 27, the 12th MINAX Brand Listing Forum was successfully concluded in Hong Kong. The event was themed "When Lifestyle Meets RWA" and attracted representatives from multiple industries such as Web3, consumer goods, investment, education, and cultural tourism to jointly discuss the path to chain and capitalization possibilities of "light real assets".
At the beginning of the forum, many important guests expressed their views on how RWA (real world assets) reshapes brands, finance and consumption patterns. Gong Fangxiong, Chairman of MINAX Global Brand Exchange, pointed out that the era of "brand as asset" is coming, and RWA will become a new tool to promote the capitalization of tens of millions of companies around the world.
Zhou Ruiqing, Chairman of Zhongguancun Financial Holdings (Hong Kong), also emphasized that RWA is helping traditional assets to connect with the global digital economy through the dual transformation of technology and system.
In the brand listing stage, the "New Vegetarian" brand, which focuses on the concept of sustainable health, officially rang the bell and was listed on the MINAX platform, symbolizing its entry into the global brand digital trading network. At the same time, MINAX announced a strategic cooperation with Uweb Business School in Hong Kong. The two parties will jointly build a Web3 talent system and promote the implementation of new professional certification systems such as registered digital asset analysts.
The forum set up two roundtable dialogues, focusing on the RWA application paths of brand consumption and cultural tourism real estate. Among them, the second roundtable "Cultural Tourism, Real Estate and RWA" became one of the focuses of this forum.
The second roundtable discussion: In-depth discussion on the implementation model of cultural tourism, real estate and RWA
This roundtable was hosted by Tang Yiduan, executive director of China Tianhua Chemical and chairman of Beijing Gaoya Investment Management Co., Ltd., and invited five heavyweight guests from the fields of real estate, finance, blockchain and investment:
Wang Gang, Chairman of China REITs Alliance
Ren Hao, Secretary General of Guangdong-Hong Kong-Macao Greater Bay Area Blockchain Alliance
Li Qing, Managing Director of Guangdong-Hong Kong-Macao Mintou Group
Wang Ping, former rotating chairman of the All-China Mergers and Acquisitions Association and founder of the Sino-US Health Industry Investment and Acquisition Alliance
Dai Yue, founder of Loupan.com & Hong Kong Property Market Network and investor of DN.COM
The guests had an in-depth discussion on the breakthrough of distressed assets and the digitalization path of cultural tourism assets.
Wang Ping pointed out that RWA provides a new liquidity solution for non-performing assets in the current economic cycle and will become an important tool for revitalizing traditional assets; Wang Gang said that through large-scale planning and tokenization, high-quality securitization and structural restructuring of cultural tourism and real estate assets can be achieved.
Ren Hao proposed that the combination of longevity economy, healthy cultural tourism and RWA is creating the prototype of a global digital health care community;
Li Qing pointed out from the perspective of capital that RWA is not only a technical tool, but also the underlying logic for promoting regional industrial structure optimization and valuation reshaping;
Dai Yue shared from the platform practice level that Loupan.com covers more than 200 cities across the country and will actively participate in the promotion of MINAX Real Estate RWA as a resource node to help its wide-area landing and ecological application.
The anchor point for the expression of the value of the next generation of assets
Through this forum, MINAX once again verified its positioning as a "light asset RWA leader", breaking through the RWA from traditional finance to life scenes, so that real brands are not only commercial presentations on the consumer side, but also truly become digital tokens that can be financialized and capitalized. As the platform ecosystem continues to expand and user engagement steadily increases, MINAX is accelerating the construction of a "liquidity network for global brand assets."