Tether invests in Be Water to enter the media sector

Stablecoin giant Tether announced two major investments in advanced digital media companies Be Water and Adecoagro.

Tether (USDT), the world's largest stablecoin issuer, announced its recent investment in Be Water, an Italian growing media company. Tether said the investment reinforced its commitment to modern media innovation.

Tether injects $10.7 billion into Be Water

In the announcement, Tether said it had invested 10 million euros in Be Water and would acquire a 30.4% stake in Be Water by the end of this month.

Tether and Be Water will work together to strengthen digital content distribution and integrate new technology solutions. The partnership will help support the international expansion of the Be Water brand. It will also enable the media company to use blockchain and advanced digital tools to distribute high-quality independent content worldwide.

The investment will reshape Be Water's ownership structure, with major shareholders including Tether executives. Guido Maria Brera, Barbara Salabè and Mario Calabres will serve as members of Be Water's board of directors. Claudia Lagorio (COO of Tether) and Sabrina Giovannetti (CFO of Be Water) will also serve on the board of directors.

Be Water aims to redefine media consumption through technology-driven content production and storytelling. Led by Executive Chairman Guido Maria Brera, Be Water specializes in the production and distribution of audio, video, film and live content.

Following Tether's entry, Be Water outlined its future plans. The company said it will

launch an investment program to develop cutting-edge digital infrastructure for content production and distribution. In addition, it will establish new strategic partnerships with global film, television and documentary production talents.

Tether's CEO expressed his excitement about the partnership, saying: "We are pleased to work with Guido Maria Brera and the entire Be Water team to explore new areas of content creation and distribution, ensuring that high-quality, independent content and entertainment can reach a global audience."

Tether and Adecoagro join forces to explore new areas

The stablecoin giant's investment in Be Water highlights the company's strategic commitment to supporting innovative companies outside the fintech sector. It also highlights Tether's strong financial position.

Last year, Tether reported profits of more than $13 billion, solidifying its position as a global leader in financial transparency and liquidity.

The USDT parent company has diversified its portfolio by investing in various sectors. In February, Tether announced a strategic investment in Zengo Ltd., a multi-chain crypto wallet powered by multi-party computation (MPC).

Last year, the company announced a $775 million investment in video streaming platform Rumble and a strategic minority stake in Juventus Football Club.

Tether has acquired a stake in Adecoagro SA (NYSE: AGRO), an agro-industrial company with most of its operations in South America. Tether initially proposed to acquire 51% of its outstanding common shares. In the latest news, the stablecoin company has increased its stake in the company to 70%, becoming a majority shareholder after the board of directors approved it.

These moves reflect Tether's commitment to driving technological innovation across multiple industries.