ME Group has acquired video production and distribution platform BTV, with founder Michael Guo joining the ME ecosystem as a partner.

On January 6th (UTC+8), ME Group, a leading media and brand growth service provider in the Web3 industry, officially announced the completion of its acquisition of BTV (CoinChain), a well-known video content production and distribution platform.

Simultaneously, BTV founder Michael Guo will join ME Group as Partner and Chief Strategy Officer (CSO), jointly promoting deep integration of the two companies in the content ecosystem and brand services fields.

Since its establishment in 2019, BTV has consistently focused on using video as a medium to popularize the practical applications of cryptocurrency and blockchain technology to users worldwide.

The platform integrates video planning, production, distribution, and multi-channel distribution, building an international content matrix covering seven languages including Chinese, English, Thai, Vietnamese, Japanese, Korean, and Spanish. It has served over one million users and has become one of the most influential video content platforms in the crypto field.

This acquisition is not only an integration of resources and capabilities but also a synergy of strategy and vision.

After the integration, ME Group and BTV will fully share video production capabilities and customer resources, connecting their content publishing platforms and distribution channels to form an integrated service system covering content production, brand communication, and user growth.

In terms of brand operation, BTV will continue to operate independently, maintaining its original content style and community influence;

while ME Group will leverage its multiple independent business lines to provide Web3 projects and ecosystem partners with one-stop brand and growth solutions, from strategic positioning and content output to global dissemination.

This collaboration marks a key step for ME Group in building a decentralized media ecosystem and strengthening its visual content strategy, and will further solidify its leading position in the Web3 brand service field.

In the future, both parties will work together to explore deeper integration of video content and blockchain technology, helping more high-quality projects achieve global brand leaps. (Source: ME)